Shilav  was born in 1974.

When  Shosh and Isaac oren celebrated the birth of their second son, they immediately experienced first-hand what was missing and much desired. And so, the young couple began to sell products and services for new families, establishing what would eventually become a market leader in its category.

Shilav quickly revolutionized the baby and infant retail environment defining the market by creating original, breakthrough ideas such as the "birth package", an innovative concept which has since become ubiquitous amongst all expectant in Israel.

Our values are what guide us in everything we do.

Since our establishment in 1974 as a family business, the Shilav group has stood for all that is beautiful in family values, and imparting to the global community those very same special :values and principles

·         Family & community

·         Trust & Relationship

·         Safe, High-Quality products & Services

·         Awareness & Learning

·         Leadership & Innovation

Shilav has exceeded all expectations.

The company has evolved into successful international house of brands, through  innovative product development and the import of goods from across the globe, offering the highest quality of products and personalized services for growing families, even before the first child is born.

Today, we are proud to say that we cater to all families, watching with love and care as they continue to grow and expend.  Although we have become quite big ourselves , we never forget where we started and remain attentive,  compassionate and full of love for our clients and business counterparts.

After all, that is how Shilav started out and that is what continues to guide us every day.

1974   Shilav – Pioneers in the retail market of selling new born babies products in Israel.                   First store was opened at the Oren home.

1985   The first Shilav store was opened in Israel's first shopping mall.

1985   Shesek – company was created to import and market leading international brand                     names in Israel, including private label brands. Today Shesek company is responsible                for 70% of the chain's purchasing activity.

1993   Tiny Love launched the first Gymini.

2000   "Babies & Kids" – a fashion design, development and sourcing  company was                             created, the company  develops today 1200 new designs each season.

2002   Entering into the US market with shilav fashion

2006   Launch of Shilav 2010 mega-stores in edition to city stores. The mega stores aim for                 kids up to school age.

2007   Launch of Shilav's flagship  complex, including a parent's center, coffe shop and city                 store.

1974   Launch of activities toward the creation of  Shilav chain stores abroad.

We believe in families.

That is why we believe in the future and make sure to be involved in the constant search for innovation.

We are present in all international events in our field, participating in exhibits and maintaining a strong international marketing team.

Shilav's business development is one of our strongest forces, ensuring that we remain in tune with the global community and market trends.

We are constantly seeking to enrich ourselves, exploring the world and its opportunities gathering information an building relationships that help enhance our world.

Welcome to shilav.

Developmental excellence in toys

Tiny Love is our international brand of developmental toys. Creating some of the most innovative and popular products available, including the world-renowned Gymini, the company is considered one of the greatest promises of the decade.

Tiny Love strives to consistently improve its position in the market by being the first developmental toy provider to identify the latest discoveries in child development and translate them into engaging, interactive toys that nurture skills and delight the senses.

WE understand that being a global success demands the utmost attention to all aspects of our work.

Our brand is guided by several principles that allow us to maintain our leading position, and to continue excelling in all that we do.

·         Original concept and groundbreaking designs made with love and care

·         Early adaptations to the latest child development  trends.

·         Products with a well-conceived , distinct personality that are instantly definable as Tiny Love creations.

·         Quality over quantity: compromise is simply not an option, so we only introduce new products worthy of the Tiny Love name.

·         Consistently attuned to genuine consumer needs

·         Ongoing dialog with child development  professionals, parents and babies.

·         Youthful enthusiastic corporate atmosphere  that nurtures the creative spirit.

·         Unwavering commitment to the highest standards of quality designs, materials and manufacturing.

The world lovws our toys

 Shilav's fashion division employs top professionals who plan, design and market top-quality lines for babies, toddlers and kids through age seven.

Inspired by international fashion trends and incorporating the latest techniques, our creative team continues to dress youngsters in a contemporary, wearable clothing for all purposes and events .

Each of our lines is diverse and practical, and textures for newborn as well as sportswear and formal apparel for toddlers and kids. 

 A world of fashion                                                                                              

Our international marketing team has created a wide base through which we can extend our reach across the globe.

Understanding the specific needs of each market and its customers, we suit European markets as well as throughout the USA.

Our local American subsidiary, Shilav USA, has enabled us to offer our clothing at some of the country's leading department stores, including "bloomingdale's" as well as additional privately owned stores.

Shilav has maintained it's position as leader in the baby and infant category from the very start.

With over 40 stores nationwide, we offer comprehensive products and services  for expectant parents, newborn babies and infants through age two.  Our retail environment is much more than a chain of stores. It is a new form of consumerism.

Innovative retail concept

We have shaped the way people plan their purchases leading up to the day of birth by creating and implementing the term" birth order"

This is a comprehensive purchase of pre-birth and post-birth products which has developed into a common term amongst all expectant couples in Israel.

Setting new standards

We offer the highest level of products and services, incorporating excellence regarding customer service, quality of materials, and most importantly, safety regulations. we set the standard and will never compromise any of these.

 Care and support

Our highly trained in-store counselors and consultants have the expertise and know-how to offer customers the professional advice and information they need and want. We make sure to employ and continuously train the right people to provide the most precise and in-depth answers for all questions, in a nurturing and thoughtful environment.

Professionalism and expertise

We understand the demand and desire for updated, professional information.

Therefore, we make sure to collect and compile the latest data regarding all aspects of parenthood and baby development, delivering it in a friendly manner.

Continuous growth  

Our brand is constantly expanding, with 20 addintional stores to be opened during the upcoming years. Furthermore, there is great global interest in establishing Shilav stores across the globe.

 Shesek    -  The largest import and distribution baby company in israel.

Shesek, enables us to continuously expend our products range, catering to the diverse needs of our clients through the import and development of high quality, innovative products.

Leading international brands, including Max Cosi, Inglesina, Baby Comfort, Angle care and others are marketed with a true understanding of the brand and its development.

As always, service and client care is a top priority.