Tiny Love, Globally-awarded developmental toys
Developmental excellence in toys.
Tiny Love is our international brand of developmental toys. Creating some of the most innovative and popular products available, including the world-renowned Gymini®, the company is considered one of the greatest promises of the decade.
Tiny Love strives to consistently improve its position in the market by being the first developmental toy provider to identify the latest discoveries in child development and translate them into engaging, interactive toys that nurture skills and delight the senses.
We understand that being a glbal success demands the utmost attention to all aspects of our work.
Our brand is guiede by several principles that allow us to maintain our leading position, and to continue excelling in all that we do:
• Original concepts and groundbreaking designs made with love and care.
• Early adaptations to the latest child development trends.
• Products with a well-conceived, distinct personality that are instantly definable as Tiny Love creations.
• Ouality over quantity: compromise is simply not an option, so we only introduce new products worthy of the Tiny Love name.
• Consistently attuned to genuine consumer needs.
• Ongoing dialog with child development professionals, parents and babies.
• Youthful, enthusiastic corporate atmosphere that nurtures the creative spirit.
• Unwavering commitment to the highest standards of quality designs, materials and manufacturing.
The world loves our toys
Tiny Love is proud to be the recipient of the most prestigious international toy awards for quality, excellence and innovation. They are a symbol of our continuous success as a respected global provider of fine developmental toys, and of the trusted relationships we have built with our worldwide partners in the more than 40 countries where our products are sold.
Tiny Love products: Made with love & care
The process of developing Tiny Love products is much like pregnancy: a long journey filled with twists and turns that ends at a joyful destination. For parents, the joy comes from holding their newborn baby. At Tiny Love, our joy is in seeing the genuine developmental benefits that babies derive from the innovative, safe, and stimulating toys we design.
Tiny Love has pioneered a new and exciting market for innovative developmental baby toys that stimulate and delight the senses. Our comprehensive product offering addresses the entire spectrum of baby’s developmental milestones, including: sensory stimulation, enhancing cognitive and motor skills, encouraging the growth of emotional intelligence, and much more.
Our continuing success stems from our understanding of the developmental stages and needs of babies, our expertise in toy development and innovative design approach, and our extensive knowledge of the infant product market
The development process
Developing a new Tiny Love toy begins with the premise that babies are intelligent, creative, and unbiased human beings with spontaneous and individual reactions. With this in mind, we seek appropriate solutions to their developmental needs at various stages. Original thought and creative new ideas are aided by and based on:
An understanding of babies' unique perspective on the world
Long-term observation of babies in play situations
Studies and observations of babies' responses to various stimuli and environments
Professional knowledge of psychological and physiological theories on infancy
Parent focus groups
Analysis of market needs and trends
At this embryonic stage of development, ideas are formed and developed into concepts.
Nurturing the concept
After a raw idea is nurtured into a concrete concept, we expose the concept, in the form of a prototype toy, to a focus group of babies. We carefully observe the effects of the prototype on sight, hearing, touch, and emotional response, and use our own 7 Elements System ™ as a filter to test its overall worth as a developmental toy. Our goal is to ensure that the toy provides optimal stimulation in a safe and entertaining manner. Through a trial and error approach that may involve countless enhancements and even changes in direction, the prototype is refined until the desired response is achieved. Finally, the initial concept evolves into a developmental toy, and a new Tiny Love creation is born!
Parental involvement
Tiny Love toys are designed to balance many requirements, among them cost, ergonomics, quality and safety. A unique aspect of many Tiny Love toys is that they are age-extended – in other words, they accompany your baby through more than one phase of development. We design these toys to be adjusted by parents to meet baby's changing interests and abilities. These toys also offer the opportunity for parents to show their baby a new way of looking at and playing with an old, familiar toy.
While our products are scaled to size for baby, they are extremely parent-friendly – easy and convenient to install, use, store and wash.
Quality to the core
Our team of quality assurance specialists works hard to ensure that every innovative design is translated into a product that meets the most rigid American, European and international standards for quality, safety and manufacturing. So you can rest assured: The product that reaches the shelf in your local store is made with genuine empathy and care for its precious end users.
Final testing
Prior to its market launch, each Tiny Love toy is exposed to two focus groups of babies and parents: one group that has seen the product in earlier stages of testing and a second group that has never seen the product before. We use the reactions of these two test groups simultaneously to gauge the product's success. If the product does not pass both groups, it's back to the drawing board. If it does pass, it goes on to the production phase, finally ending up in the hands of infants around the world.
At Tiny Love, we never forget our ultimate customer – your baby. We are proud of the joy and learning we bring to your baby's waking hours, and the comfort we bring to her nights.